We created the PR JumpStart™ Program for those just starting to implement PR as a marketing strategy. The program is designed to provide the key start-up elements you need to quickly and effectively launch your PR Progam.

The PR JumpStart Program includes:

Key Messaging

• Your Key Message might be likened to an “elevator pitch;” it’s what you can say in 10-15 seconds that concisely communicates exactly what you want the listener to remember about your company’s product or services. We develop a Key Message that can be used in many ways, including at the end of every Business, Technology, and Product press release. This message positions journalists and editors to view your company in the specific way you desire.

Corporate Backgrounder

• The Corporate Backgrounder is a 4-6 page summary of your business history and state of affairs that identifies type of business, founder history, some fiscal commentary, facilities, markets into which your company sells, how products are designed, produced and marketed, the nature of the competition, and other information, such as where the business stands in its projections for share of market growth. Business and financial press refer to the backgrounder whenever they are doing a story on your company or industry.

FAQ Sheet

• The FAQ Sheet is a bulleted summary of key points from the Corporate Backgrounder. It is one or two pages long and itemizes facts that a journalist wants when researching the company for an article or, perhaps, an interview with an executive. It is long on detail and short on commentary and opinion.

Key Executive Bios

• The two top business and technology executives in your organization have backgrounds and stories that explain why they are leaders in the field. Key Executive Bios are developed to educate journalists and editors about what makes each person unique and what they bring to the company that provides its competitive edge. These Bios are used in tandem with the Corporate Backgrounder and as separate PR tools to pitch bylined articles. They are also used to position a leader as a resource for press interviews.

Press Releases

• We develop your first Business Press Release. It can be about a wide variety of topics such as christening a new building, bringing in a new CEO or head of engineering, announcing a new distributor agreement, the launching of a new website, or even the availability of training webinars. We also produce your first Technology or Product Release. In 1-2 pages we tell journalists how your technology or product improves the operation of other businesses or products, what makes it unique and better, when it is available, and who they may contact for more information. We deliver these two Press Releases in electronic format and you send them to the Top 20 press list we provide. Now you have a template for future press releases. With the Editorial Planner we deliver, you determine the ideal timing of release distribution based on issues specific to your target audience.

Press List of Key Media

• We research and create a contact list of the top 20 trade press sources for your field. The editors of these sources are knowledgeable about your customers and your competition. They need to learn about your company. You use this list to keep them current on your company’s business and product developments even after you have sent out your first two press releases.

Customer Editorial Planner

• Trade publications, consumer magazines, newspapers, and journals, all work around an annual calendar of topics that reflect the interests of their respective audiences. We prepare a carefully researched 6-month Editorial Planner that identifies topics by month that relate to your business’ interests. The planner assures that you do not miss a single opportunity to get your message in front of your customers and prospects during that time. It also provides a format on which you can build future editorial planning.

  
  

If you haven’t already experienced how powerful and far-reaching a well-planned and executed PR Program can be, the PR JumpStart Program gives you a taste for what is possible and a solid foundation for moving forward. Start implementing this terrific sales tool now.